Gartner publishes a series of reports annually — the Hype Cycle, charting new technologies from early excitement to proven value. These reports give organizations a way to understand what’s worth the investment.
A Gartner Hype Cycle is a visual framework that shows how emerging technologies evolve. It provides a graphic representation of the maturity and adoption of technologies and applications and how they are potentially relevant to solving real business problems and exploiting new opportunities.
The cycle’s five key stages include:
Let’s look at an example of how hype cycles might work with a common modern business use case:
Many businesses struggle to use generative AI effectively. The focus is on making AI work at scale, ensuring data is ready, models can be managed throughout their life cycle (ModelOps), and AI is engineered with reliability and governance in mind.
AI agents and AI-ready data are at the peak of the inflated expectations stage of the hype cycle, while AI-native software engineering is a new area of focus. Gartner also calls out AI trust, risk, and security management (TRiSM), highlighting that the next AI wave will focus on integration and responsibility.
This shows how Gartner maps out the full hype cycle around various technologies, like AI.
NetBrain, the industry’s only no-code network automation platform, was mentioned as a sample vendor in five 2023 Gartner Hype Cycles, in three different technology sectors:
In the latest Gartner Hype Cycle, NetBrain’s network automation capabilities align with the current focus on scalable, trustworthy and AI-driven innovation, making it a natural fit for the new wave of AI-driven infrastructure. NetBrain helps enterprises and MSPs to transform their network operations to be more strategic, lowering overhead cost and risk quickly with no-code network automation.
Here are a few specific examples of categories in recent Gartner Hype Cycles that NetBrain helps address:
We believe this signifies that what NetBrain has built its reputation on and has consistently achieved by revolutionizing thousands of hybrid-cloud networks for large enterprises and MSPs, is now becoming foundational. Organizations need to think about how to scale service delivery more efficiently with lower overhead and a limited set of skilled resources.
NetBrain, the industry’s only no-code network automation platform, is mentioned as a sample vendor in a whopping 5 recent 2023 Gartner Hype Cycles!
In these 5 Gartner Hype Cycles, NetBrain is listed as a sample vendor in 3 different technology sectors:
Of these 3 categories, 2 of them (Network Digital Twin and Network Assurance) are new this year to Gartner Hype Cycles.
Gartner emphasizes that AI is only as good as the data it works with. Leaders must evolve data management practices and capabilities to scale. It highlights that 57% of organizations estimate their data is not AI-ready. By turning fragmented raw data into a unified model, NetBrain delivers the AI-ready foundation that predictive models and automation agents need to function reliably.
The Hype Cycle highlighted the importance of managing AI models through their life cycle. NetBrain can support this approach by embedding predictive analytics and automated workflows into Dynamic Network Maps and automation playbooks. Your organization can ensure anomaly detection, traffic optimization, or fault prediction models are trained, version-controlled, and continuously improved within the platform.
Gartner also identifies AI agents as a rising innovation that takes action and achieves goals autonomously. When it detects an issue, NetBrain diagnoses the cause, proposes specific solutions based on its knowledge base and AI-driven analysis, and triggers automated remediation workflows to resolve the problem without human intervention. This approach ensures network stability and optimal performance.
According to Gartner, the complexity of AI agents introduces risks around access control, data protection, and governance. Can these agents operate reliably without human supervision? Many are also concerned about errors.
NetBrain’s visibility and continuous verification support Zero Trust principles by capturing and protecting the actual Intent of your security team’s architectural designs.
AIOps enhances network management by automating monitoring, incident response, and performance analysis. It integrates automated network visibility, real-time analytics, and proactive remediation to optimize network management. This approach helps organizations improve efficiency, reduce downtime, and enhance network performance.
NetBrain’s network automation brings Gartner’s Hype Cycle insights to life by enabling reliable, AI-ready, no-code automation across hybrid, multi-cloud, and multi-vendor environments. NetBrain holds multiple patents and has spent years developing these technologies. Our Next-Gen platform is transforming the network automation market.
Let NetBrain help answer all of your questions and showcase tangible value proven in enterprises today.
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